Early career:-Before starting off his career as an actor, Kapoor worked in several music videos and ads, including the Pepsi commercial with Shahrukh Khan, Kajol and Rani Mukerji post Kuch Kuch Hota Hai (1998). While doing so, he decided to join the Shiamak Davar Institute for the Performing Arts (SDIPA), where he was later seen in Subhash Ghai's film Taal (1999) as a background dancer in the song Kahiin Aag Lage Lag Jawe along with actress Aishwarya Rai.
In 2003, Kapoor played his first leading role as Rajiv Mathur, a carefree young man in Ken Ghosh's moderately successful love story Ishq Vishk.[3] Appearing opposite Amrita Rao and Shenaz Treasurywala, the film was well received by critics and Kapoor's performance earned him a Filmfare Best Male Debut Award. Film critic Taran Adarsh from indiaFM wrote, "Shahid Kapur is an actor to watch. He has all the qualities to hit the top slot. Not only is he good looking, but he is an amazing performer as well. Very original as a perormer, the youngster has handled the dramatic and emotional moments with flourish. He is an exceptional dancer as well. All he needs to do is pick and choose his forthcoming assignments with care, so that the journey to the top slot is minus hiccups
In 2003, Kapoor played his first leading role as Rajiv Mathur, a carefree young man in Ken Ghosh's moderately successful love story Ishq Vishk.[3] Appearing opposite Amrita Rao and Shenaz Treasurywala, the film was well received by critics and Kapoor's performance earned him a Filmfare Best Male Debut Award. Film critic Taran Adarsh from indiaFM wrote, "Shahid Kapur is an actor to watch. He has all the qualities to hit the top slot. Not only is he good looking, but he is an amazing performer as well. Very original as a perormer, the youngster has handled the dramatic and emotional moments with flourish. He is an exceptional dancer as well. All he needs to do is pick and choose his forthcoming assignments with care, so that the journey to the top slot is minus hiccups
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